Situated in Over the Rhine and built in 1855, the Findlay Market Building was the first cast-iron market building in the U.S. The neighborhood has become a destination for people from all over the city for fresh produce, cheeses, meats, and baked goods. Due to the success of Findlay Market, the City of Cincinnati pursued a possible expansion via an analysis and study of the area. A Master Business Plan was developed in conjunction with the Urban Marketing Collaborative of Toronto, Canada, for the historic Findlay Market and surrounding area. MSA led the physical assessment team and made recommendations to improve the market building and surrounding area. MSA recommended to restore the 1852 vintage market by implementing bold historic preservation, increasing space for vendors, and improving parking facilities in order to enhance the retail tenant mix, serve area residents and attract new shoppers. MSA provided overall site evaluations and recommendations for expansion and phasing and presented a number of development options. The final Master plan was presented in phases to maintain Market operations. Phase I of the project was Findlay Playfield, a project designed by MSA Architects.