The Cincinnati Reds hired MSA in 1998 as the design consultant and owners representative for the new Great American Ball Park. MSA assisted with the program and space analysis, provided financial comparisons of similar ball parks and assisted with budget development, and provided programming for the Reds’ offices, clubhouse areas, and food service operations. MSA also contributed design concepts for incorporating Reds history into key elements of the stadium architecture. MSA was hired as the architect for specific areas of stadium including The Machine Room Brew Pub and the Pepsi Power Stacks Homerun Feature. Since then MSA has completed several other projects including the Fox Sports Ohio Champions Club Renovation, the Game Day ProShop, and a Fan Zone Master Plan. MSA has been the Official Architect of the Cincinnati Reds since 2009.