Prototype Design and Rollout


Cincinnati, OH

MSA has been in contract with Luxottica/LensCrafters and their in-house design staff since 1993 to provide concept design and store layouts for LensCrafters retail stores nationwide. MSA provides successful design and rollout programs to LensCrafters by reinforcing a branded identity through interior space planning, furniture and fixture selection, wall and floor coverings, lighting and an integrated system of colors and graphics. To date, MSA has designed over 250 of these stores nationwide.

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