The Mason Community Center features a brand new addition and renovation, designed by MSA and GBBN Architects. The City of Mason hired MSA to provide a master plan and design for an interior, environmental graphics package. Taking inspiration from Mason’s new branded identity, MSA’s design concept encompasses imagery focusing on fitness and nature, as well as color gradations. It was important to clearly define the new pedestrian traffic flow. The new primary corridor, dubbed Main Street, now features a 3-dimensional sculpture inspired by the Mason “M” logo, reminiscent of a blue-green undulating ribbon. This sculpture acts as an initial navigational tool and leads directly into a vinyl window graphic piece that serves both as a subliminal directional and a privacy feature. At the end of Main Street, a smaller, secondary ribbon sculpture identifies the member check-in desk. In addition, decorative privacy films are located at the therapy pool. Vinyl logos, graphics for the medical office partner, and all regulatory ADA and wayfinding signs are featured in the facility. The master plan calls for over-sized banners in two locations and a decorative panelized graphic, which were later removed from the package due to budget changes.