The City of Blue Ash hired MSA to complete a master plan and conceptual designs for graphics and signage at the new Recreation Center. As the architect of the facility, MSA was already familiar with the client’s needs, visions and use of the facility. It was clear that Blue Ash wanted to showcase the new facility, inspire wellness and health, and focus on the community. MSA’s solution incorporates inspirational quotes, fitness buzz words, black and white fitness imagery, bold colors, and extracted shapes from the center’s logo. With a concern of privacy and a level of comfort, applied frosted window vinyl in block lettering with a bold punch of blue is featured at the group fitness rooms and fitness center entry. The whirlpool is treated similarly, but the blue words are mirrored to be read from the inside of the whirlpool. Inside the fitness center, the back of the indoor rock wall features black and white photographic banners with brightly colored buzz words. These are the inspiration for the framed posters showcasing activities and sports throughout the facility. Large-scale wallpaper and panel graphics act as a background for the fitness directory and locker room identifiers. ADA room signs, regulatory signs, directionals, identifiers and specialty identifiers are featured throughout the facility. A historic, wall-sized panel image of Crosley field flanks the gymnasium atrium, serving as a backdrop to the City’s collection of historic Reds memorabilia and authentic Crosley field stadium seats.