Brand Development and Design Conceptualization

Star Bank Express

Cincinnati, Ohio

This unique banking environment prototype was developed by MSA to highlight and feature Star Banks five points of service. The overall design concept focused on key branding messages and point-of-sale graphics. This program was designed utilizing a ‘kit of parts’ so that Star Bank could utilize these design components in a variety of locations. The unique design features include interactive kiosks that reinforce Star Bank’s branding strategy.