MSA provided full architectural and interior design services to Kendle International (now INC research) for complete renovation of their corporate offices headquartered in Carew Tower in Downtown Cincinnati. With offices in 27 countries and six continents, the headquarters was envisioned to serve as an international meeting and training hub for clients and colleagues. The rebranding of the global corporate image was achieved through the transformation of the corporate lobby, executive offices, and conference center.
MSA also design a proposed wayfinding signage system to complement Kendle’s brand identity and the interior space. Vivid blue room signs and wall mounted directional signs visually pop on the minimalist wall surfaces. The sign design tie into the backlit 3Form recesses featured throughout the offices. The wayfinding system creates interest and attention while performing their functional requirement of providing information and direction. Kendle’€™s naming system for the numerous conference rooms and office spaces reflect the international office locations of their global biopharmaceutical development services organization.